A coworker just asked, “do you have a zip drive on you?” What’s the opposite of nerd problems?
January 9, 2012 by Honeydew Media
We had a whopping 194 lovely submissions to this weekend project! Without further ado, we are pleased to announce that the winner is Honeydew Media, whose 5x5 captured a very special moment on an otherwise normal day.
Our runner up is Jules Desmond, who managed to turn his morning coffee ritual into an abstract video masterpiece.
Rohit Bhargava is SVP of global digital strategy at Ogilvy, an award-winning marketing blogger and the best-selling author of Personality Not Included, a book about creating a more human brand. His is currently writing his second book called Likeonomics on how to be more believable.
When an irate traveler tweeted about how he had arrived late to The Four Seasons in Palo Alto and been “bumped” to an inferior room, the hotel saw it immediately and responded, promising to make it up to him. Turns out, the customer spends about 60 nights a year in Palo Alto for work, and promised in his next tweet to spend many of those nights at The Four Seasons.
The brand has had several similar stories posted online by delighted customers, and they are exactly the kind of successes that justify the investment in social media for customer service (which, in turn, drives sales).
Oct. 27 was the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right:
- How can customer care better integrate with other functions across a company, like marketing? #integration
- How can an organization take the efforts of one or two pioneering individuals and employ it brand-wide? #scaling
- How can social media be used to mitigate negative posts or a brand crisis? #crisis
R and Python: uniting against common enemies.
Path app aims to make a social network more personal
Interested in sharing more personal moments of life to a small group of friends rather than a large network? An app called Path could help.
Originally conceived as a way to post photos and videos for close family and friends to see, the app was re-released this month as a “smart journal” to enable users to share more about their lives.
“Because Path is a smaller network that’s built for the people you love — the closest friends and family in your life — people are willing to share more intimate content as a result of that,” said Matt Van Horn, a vice president at Path.
He added that although some of details of life might seem mundane when broadcast to the masses, they can take on a newlight when shared with closer connections.
“Taking a photo on the porch with your sister if you were to post to a larger network might not be that interesting. But if your mom, who is on the other side of the country, sees it then it’s magical,” he said.
The app also learns a user’s habits, such as favorite places, and can recognize deviations in patterns and broadcast them to their ‘path’, the social stream visible to a user’s connections.
Photo Credit: (path.com)
EBONY is on Tumblr - and they’re using it brilliantly. Highlighting everything from comical wig ads to vintage pop culture to deadly serious social commentary, the blog posts old-school pages straight from the historic magazine’s archives. Check it out, and bravo.
Welcome Ebony! Very cool use of Tumblr.
Only four days into the New Year and the first four exoplanets of 2012 have been spotted orbiting four distant stars.
All four alien worlds are known as “hot Jupiters.”
The HMS Beagle Project
An effort to rebuild Darwin’s research vessel in modern times, and use it for education and continued survey of the world’s oceans. Follow at their blog or website to learn about the mission and efforts to build the tall ship.
(via The HMS BEAGLE PROJECT, image by John Chancellor)